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Sales & Marketing

Helping Customers Win and Keeping Customers - Profitably!


Sales and marketing play an important role in the success of any hotel. Without a cohesive plan, hotels can miss key revenue generation opportunities and lose guests to the competition. We use a multi-faceted approach for sales and marketing initiatives to ensure the implementation of strategies that provide long-term success.


From tapping into strategic marketing partnerships to executing a robust public relations campaign, the Hayche team is here to help your hotel receive maximum exposure and connect with your target market.

The Hayche Sales & Marketing approach includes:


A. Balancing direct vs. indirect channel sales
B. Maximizing opportunities on the Internet by tapping into online distribution channels and executing eMarketing initiatives
C. Utilizing in-depth knowledge of local market conditions
D. Working closely with group business generators, meeting planners, wholesalers, incentive travel companies, corporate travel departments, and franchise- sponsored marketing programs
E. Deploying marketing campaigns
F. Employing sales incentive programs
G. Establishing a professional sales administrative process
H. Developing effective approaches for prospecting, qualifying, selling, and closing

Our hotel operations services include:

Worldwide Sales Exposure


Hayche uses a custom Global Distribution System (GDS) and the Internet to position our portfolio hotels and major hotel brands on a global scale. We make it easy for business and leisure travelers, meeting planners, travel agents, and wholesalers from around the globe to book the property of their choice. This type of reach allows Hayche hotels direct access to domestic and international markets.


Strategic Marketing Partnerships


We have formed strategic partnerships with several leading airlines, credit card companies, and rental car companies so that Hayche Network promotes products and services to very targeted groups and markets effectively.

Customer Loyalty Programs


We have created programs that make it easy for Hayche managed hotels to execute customer loyalty programs where guests enjoy perks such as earning membership points, frequent flyer miles, upgrades, and other benefits.

Public Relations


We have developed effective public relations campaigns both online and offline to ensure Hayche managed hotels receive maximum exposure via online, print and electronic media channels, as well as in trade and consumer publications.

Co-Op Advertising


We produce and participate in co-op and joint advertising and promotional campaigns on a regional, national, and international scale. We have found this to be a very effective means to promote Hayche managed hotels through online, print and electronic media channels. We work closely with hospitality professionals including national tourist offices, local Convention and Visitors Bureaus, and other partners to develop high-impact marketing campaigns.

Media Purchasing


Hayche Network uses a centralized media buying approach to maximize advertising spend of all hotels. We work closely with hotels to create individual advertising campaigns and assist in obtaining the best rates for local advertising initiatives.

Our Internet Marketing Partners


We have established relationships with the industry’s best hotel Internet marketing firms to develop customized marketing programs for all types of hotels.

Our partnerships include:
Bookings.Com
Wakanow.com
TravelClick
TravelBeta
Our internal eCommerce team works with leading industry eCommerce management specialists to increase room bookings through online channels and leverage the Internet to improve search engine optimization for hotel websites.

Our Internet Marketing Services


We believe the success of each hotel depends on a cutting-edge and comprehensive online marketing and management approach. We offer a range of online marketing services that allow our hotels to tap into key markets and increase online bookings with ease.

Our services include:
Custom and Brand Website Design & Development
Website Search Engine Optimization (SEO)
Search Engine Marketing (SEM) through Pay-Per-Click Advertising
Strategic Partnership Marketing
E-mail Marketing
Social Networking
Blogging
Web 2.0 Analysis and Consulting